Improving the user experience and visual design of one of the most popular fitness and dietary apps.
Using illustrations and friendlier typography to soften the visual language, I wanted to make the MyFitnessPal more approachable and engaging.
Food is added one portion at a time to log the user’s whole meal in the app diary.
All recorded datasets are now displayed in the chart section, so users are are able to see how diet and exercise directly impact on weight, with AI analysing the data to give actionable suggestions.
A new social hub – including challenges, chat groups and medals – helps provide users with organic reinforcement and extra motivation to reach their goals.
Illustrations by Marylou Faure.