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The Grinch


A partnership campaign between Yolt and Universal Pictures for the launch of The Grinch.



Role:
Design Lead
Client:
Yolt x Universal Pictures
Agency:
In-house






I designed the campaign key visual which formed the basis for all organic content and performance creative. I served as Art Director over the whole campaign.







I concepted and designed a ‘wanted poster’ activation which would be fly-posted around London as mock-guerilla marketing to find The Grinch.







The activation continued across social, asking fans to fly-post the internet, sharing the wanted poster on their own Instagram Story to enter a themed competition.





Sam Bathe, Art Director & Interactive Designer