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I’m an art director and interactive designer. I work on projects from creating disruptive identities for start-ups, to crafting digital experiences for some of the biggest companies in the world.

My work has been recognised by the Webby Awards, One Show, Lovie Awards and Shorty Awards, and featured in publications including AdWeek, It’s Nice That, The Verge and Wired.

Associate Creative Director at Zendesk.

  • Senior Art Director at Yolt, a FinTech start-up inside ING, where I was responsible for brand look and feel across all touchpoints, including video campaigns, OOH, events, organic and paid social, site UX and design, and brand collateral.
  • Senior Digital Designer at One Darnley Road where I led projects on clients including the Smithsonian Institution, Square Mile Coffee Roasters, HarperCollins, Winkworth and luxury e-commerce destination, The Garnered.
  • Designer at VML London where I worked on key projects for Premier League, Xbox, Land Rover, Bentley, Nike, Colgate, The Royal Institute of British Architects (RIBA), Starling Bank, Virgin Active and PwC. VML was awarded 9th place on Ad Age's 2016 Agency A-List.
  • Senior Designer at Northstar where I relaunched Audi Magazine’s iPad app.
  • Digital Designer at WNM Digital.

Side projects:
I am the Founder and Editor-in-Chief of FAN THE FIRE, a tastemaking arts and culture magazine. The magazine has built up over 5m readers, made it to the front page of Reddit and launched a travel column called The London List. The magazine started life as a magazine on the PSP over 10 years ago, one of the first ever portable digital magazines.

My other side projects include founding Type 1, a companion app for type 1 diabetics. Type 1 was taken on as an in-house project at VML London.

From 2009-2013, I ran a club night in London called 'Friday Night Fist Fight', putting on over 50 events at venues including The Old Blue Last, Koko, Catch, Madame Jojo's and Queen of Hoxton.

Recent awards:
Webby Awards 2021
2x Winner for Best Mobile User Interface; 3x Nominated for Best Art Direction, Best Branded Editorial Experience, Best Corporate Social Responsibility; 1x Honoree for Best Branded Entertainment Documentary

The One Show Awards 2021
1x Winner & 1x Shortlist for Digital Design

Brand Film Awards 2021
Winner for Animation; Honorable Mention for Direction; Finalist for Purpose

Shorty Awards 2021
2x Winner for Best Branded Content Series and Long Form Video; 2x Finalist in B2B and Community or Employee Engagement

Vimeo Staff Picks
1x Best of Month, 2x Staff Picks for Stories About Helpful People

Vimeo Festival & Awards 2020
Winner for Best Livestream Event

Lovie Awards 2020
2x Winner in Advertising; 4x Winner in Video; Shortlisted in Website

BIMA Awards 2016
Winner for Mobile; Shorlist for Automotive & Native Apps; Commendation for Use of Mobile

DADI Awards 2016
Commendation in UX/Usability; Commendation in Technical Innovation; Automotive shortlist

My work has been written about in:
AdWeek, It’s Nice That, Design Week, Campaign, Wired, Bloomberg, The Verge, The Drum, Popular Science, YCN, LSN Global

Bucket list:
  • Sports team logo
  • Sports league
  • Criterion collection cover
  • Graphic design for a movie
  • Programme a talk series
  • Book cover
  • Win a Webby Award
  • Host SXSW talk
  • Beer can
  • Major movie poster
  • Major movie promo campaign
  • Museum exhibition
  • Art gallery branding
  • Storefront design
  • Airline branding
  • Say hello to Jason Isaacs
  • Produce a podcast

Recent speaking engagements:
  • Remote Design Week, 2021
  • Zendesk Creative Careers event, 2020
  • Unthink Tank host, 2019

For speaking opportunities you can contact me on You can also follow me on Dribbble or Twitter.

Sam Bathe, Art Director & Interactive Designer