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I’m an art director and interactive designer. I work on projects from creating disruptive identities for start-ups, to crafting digital experiences for some of the biggest companies in the world.

Art Director at Zendesk.

  • Senior Art Director at Yolt, a FinTech start-up inside ING, where I was responsible for brand look and feel across all touchpoints, including video campaigns, OOH, events, organic and paid social, site UX and design, and brand collateral.
  • Senior Digital Designer at One Darnley Road where I led projects on clients including the Smithsonian Institution, Square Mile Coffee Roasters, HarperCollins, Winkworth and luxury e-commerce destination, The Garnered.
  • Designer at VML London where I worked on key projects for Premier League, Xbox, Land Rover, Bentley, Nike, Colgate, The Royal Institute of British Architects (RIBA), Starling Bank, Virgin Active and PwC. VML was awarded 9th place on Ad Age's 2016 Agency A-List.
  • Senior Designer at Northstar where I relaunched Audi Magazine’s iPad app.
  • Digital Designer at WNM Digital.

Side projects:
I am the Founder and Editor-in-Chief of FAN THE FIRE, a tastemaking arts and culture magazine. The magazine has built up over 5m readers, made it to the front page of Reddit and launched a travel column called The London List. The magazine started life as a magazine on the PSP over 10 years ago, one of the first ever portable digital magazines.

My other side projects include founding Type 1, a companion app for type 1 diabetics. Type 1 was taken on as an in-house project at VML London.

From 2009-2013, I ran a club night in London called 'Friday Night Fist Fight', putting on over 50 events at venues including The Old Blue Last, Koko, Catch, Madame Jojo's and Queen of Hoxton.

Recent awards:
Brand Film Awards 2021 (pending)
‘Golden Age Karate’ for Animation, Purpose
‘Eric and the Bees’ for Direction

Shorty Awards 2021 (pending)
B2B, Branded Content Series, Community or Employee Engagement, Long Form Video

Vimeo Staff Picks
‘Golden Age Karate’ short film
‘Eric and the Bees’ short film

Vimeo Festival & Awards 2020
Best Livestream Event

Lovie Awards 2020
2x Bronze & 2x People’s Winner in Video; 2x Bronze Winner in Advertising; Shortlisted in Website

BIMA Awards 2016
Mobile winner; Automotive shortlist; Native Apps shortlist; Commendation in Use of Mobile

DADI Awards 2016
Commendation in UX/Usability; Commendation in Technical Innovation; Automotive shortlist

It’s Nice That, Design Week, Vimeo, InVision, YCN

Bucket list:
  • Sports team logo
  • Sports league
  • Criterion collection cover
  • Graphic design for a movie
  • Programme a talk series
  • Book cover
  • Win a Webby Award
  • Host SXSW talk
  • Beer can
  • Major movie poster
  • Major movie promo campaign
  • Museum exhibition
  • Art gallery branding
  • Storefront design
  • Airline branding
  • Say hello to Jason Isaacs
  • Produce a podcast

For speaking opportunities you can contact me on, or follow me on Dribbble or Twitter.

Sam Bathe, Art Director & Interactive Designer