Work  ·  Blog  ·  About

I’m an interactive designer and digital art director, living in London. I work on projects from creating disruptive identities for start-ups, to crafting digital experiences for some of the biggest companies in the world.

Art Director at Yolt, a FinTech start-up inside ING.

  • Senior Digital Designer at One Darnley Road where I lead projects on clients including the Smithsonian Institution, Square Mile Coffee Roasters, HarperCollins, Winkworth and luxury e-commerce destination, The Garnered.
  • Designer at VML London where I worked on key projects for Premier League, Xbox, Land Rover, Bentley, Nike, Colgate, The Royal Institute of British Architects (RIBA), Starling Bank, Virgin Active and PwC. VML was awarded 9th place on Ad Age's 2016 Agency A-List.
  • Senior Designer at Northstar where I relaunched Audi Magazine’s iPad app.
  • Digital Designer at WNM Digital.

Side projects:
I am the Founder and Editor-in-Chief of FAN THE FIRE, a tastemaking arts and culture magazine. The magazine has built up over 5m readers, made it to the front page of Reddit and launched a travel column called The London List. The magazine started life as a magazine on the PSP over 10 years ago, one of the first ever portable digital magazines.

My other side projects include founding Type 1, a companion app for type 1 diabetics. Type 1 was taken on as an in-house project at VML London.

And from 2009-2013, I ran a club night in London called 'Friday Night Fist Fight', putting on over 50 events at venues including The Old Blue Last, Koko, Catch, Madame Jojo's and Queen of Hoxton.

Recent awards:
BIMA Awards 2016 – Mobile winner
BIMA Awards 2016 – Automotive shortlist
BIMA Awards 2016 – Native Apps shortlist
DADI Awards 2016 – Commendation in Use of Mobile
DADI Awards 2016 – Commendation in UX/Usability
DADI Awards 2016 – Commendation in Technical Innovation
DADI Awards 2016 – Automotive shortlist
DADI Awards 2015 – Best Professional Services winner
CIM Digital Transformation Awards 2015 winner
International Content Marketing Awards 2013 - Grand Prix winner
Bucket list:
  • Sports team logo
  • Sports league
  • Criterion collection cover
  • Graphic design for a movie
  • Programme a talk series
  • Book cover
  • Beer can
  • Major movie poster
  • Museum exhibition
  • Art gallery branding
  • Storefront design
  • Airline branding
  • Say hello to Jason Isaacs

You can contact me on or follow me on Dribbble or Twitter.
Sam Bathe, Interactive Designer & Digital Art Director