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Bentley Motors Website


Rethinking the online experience for one of the world’s most iconic car manufacturers.



Role:
Lead Designer, UX Architect
Client:
Bentley Motors
Agency:
VML London





An initial brief to improve the user experience of the Bentley Motors website grew to encompass a full site redesign.





A viewing toggle allows for quick scanning of the content, or a more immersive, visual experience.





Left and right navigation on the model and car pages enables the user to quickly move between range or derivative.









Sam Bathe, Interactive Designer & Digital Art Director