Bentley Motors Website
Rethinking the online experience for one of the world’s most iconic car manufacturers.
Role:
Lead Designer, UX Architect
Lead Designer, UX Architect
Client:
Bentley Motors
Bentley Motors
Agency:
VMLY&R
VMLY&R
An initial brief to improve the user experience of the Bentley Motors website grew to encompass a full site redesign.
A viewing toggle allows for quick scanning of the content, or a more immersive, visual experience.
Left and right navigation on the model and car pages enables the user to quickly move between range or derivative.
Sam Bathe, Creative Director & Interactive Designer