Digital Bank Promotional Videos
Illustrations and storyboarding for three introductory videos for a new digital bank.
Role:
Lead Designer, Illustrator
Lead Designer, Illustrator
Client:
New Digital Bank
New Digital Bank
Agency:
VMLY&R
VMLY&R
![](https://freight.cargo.site/t/original/i/5cde2bd4e040268d4713448fa19fb8bcf6a7e11f2937343e8c8c4212997d8636/1.jpg)
Each video runs through different features of the new bank, telling a story through three different user-types.
![](https://freight.cargo.site/t/original/i/ca80b1fd013f5cd3685e9d6b63467f9385e4bde50e00abd641b42086919e16c6/2.jpg)
![](https://freight.cargo.site/t/original/i/a33a8ff9d6361552695c46bc7682d1a7eb129aa663fad81e4831dcd1c5ab1d2c/3.jpg)
I illustrated a series of key scenes in the script to tell each user story.
![](https://freight.cargo.site/t/original/i/0b60798c9dcdadef42785161d25324ce7ebf4e98b723f23ff66822aa03688245/4.jpg)
![](https://freight.cargo.site/t/original/i/e9ff4bcfb6ddc7ec651a5152e422d8304099f603391b7697edcd5eac429045e3/5.jpg)
Key objects and stylised app screens were animated to bring the videos to life.
![](https://freight.cargo.site/t/original/i/81037014bb1b1e9e10daa7e16835676b1e27071e384768c984b59b37dc443bf1/6.jpg)
![](https://freight.cargo.site/t/original/i/87b6f6f8b4df737b69963649a2cbdafae2af9f1ec46a80e7a38bb78a87211337/7.jpg)
The videos were part of a wider investor site aimed at potential investors in the bank.
Sam Bathe, Creative Director & Interactive Designer