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Helkå Superfoods


Creating a fresh, engaging brand for a new range of  berry superfood powders.



Role:
Design Lead
Client:
Helkå Superfoods
Agency:
Personal Project





The brand mark symbolises being wrapped up and protected, referencing the benefits of the product.





I comissioned illustrator Giacomo Bagnara to create a nordic landscape illustration.





The illustration is split across the four product labels, reassembled on the shelf in-store.





I designed a full e-commerce site for Helkå, built inside the Shopify platform.

















Sam Bathe, Interactive Designer & Digital Art Director