Helkå Superfoods
Creating a fresh, engaging brand for a new range of berry superfood powders.
Creating a fresh, engaging brand for a new range of berry superfood powders.
Role:
Design Lead
Design Lead
Client:
Helkå Superfoods
Helkå Superfoods
Agency:
Freelance Project
Freelance Project
![](https://freight.cargo.site/t/original/i/44cae83f9ad184fff31e9860aab83500502f2d265dea4e68a4c721cb4903d123/1-Logo.jpg)
The brand mark symbolises being wrapped up and protected, referencing the benefits of the product.
![](https://freight.cargo.site/t/original/i/6fbce04147332d0ceca67e2c26a637442dbffc91961c94da9050bba04ddb52f3/9-Illustration-2.jpg)
I comissioned illustrator Giacomo Bagnara to create a nordic landscape illustration.
I comissioned illustrator Giacomo Bagnara to create a nordic landscape illustration.
![](https://freight.cargo.site/t/original/i/7cc914380f1eb002a4b544f7ab5d1ed45060d42bcb39aad95129cfa75955d8bc/6-Packshots-1b.jpg)
The illustration is split across the four product labels, reassembled on the shelf in-store.
![](https://freight.cargo.site/t/original/i/f98303a660abd4cb254b968529d8b4137956cad7bb91a5a6eba51219cb529b26/7-Packshots-2b.jpg)
I designed a full e-commerce site for Helkå, built inside the Shopify platform.
![](https://freight.cargo.site/t/original/i/79a2a9ef49e04735708be62206a66e54fcbe72a97de78fd07bb2446bd5d621a6/1-Homepage.jpg)
![](https://freight.cargo.site/t/original/i/a086f76f9c1df617dbc68b62ac8e3d59b2ff5aef99a890be44f80ad00f72159a/8-iPhone-1.jpg)
![](https://freight.cargo.site/t/original/i/286841693cb0fcce79c4d7c1ccacaf29a13ef0a041aefb7f27a76a2e5452e67e/4-Products-2-Up.jpg)
![](https://freight.cargo.site/t/original/i/7889c7bc8ac1512de731a6173f6f2052ec0ae49e1da72fa444ea90e0744dc81d/5-Cart.jpg)
![](https://freight.cargo.site/t/original/i/b4f1362761d3a7d6368c6a8bac0df363f90e07c57b1ec1ced4ace05509d1629a/9-iPhone-2.jpg)
![](https://freight.cargo.site/t/original/i/fb163aa04b1e9b2b7a27ff0f57cb357abf107b7bad976a88552c388303068845/6-About-Us.jpg)
![](https://freight.cargo.site/t/original/i/1059074cf406754afe428ad44b7927f6ec634b230a3ab83e613ae8bbfdc53c86/7-FAQs-Contact.jpg)
Sam Bathe, Creative Director & Interactive Designer