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Helkå Superfoods

Creating a fresh, engaging brand for a new range of  berry superfood powders.

Design Lead
Helkå Superfoods
Personal Project

The brand mark symbolises being wrapped up and protected, referencing the benefits of the product.

I comissioned illustrator Giacomo Bagnara to create a nordic landscape illustration.

The illustration is split across the four product labels, reassembled on the shelf in-store.

I designed a full e-commerce site for Helkå, built inside the Shopify platform.

Sam Bathe, Interactive Designer & Digital Art Director