Into The Agentverse

A series of campaign spots that explore the multiverse of customer support, where businesses in realities enjoy the best in tech and collaboration, and others that certainly don’t.

Role: Creative Director
In-House: Zendesk

In a year when the multiverse took over the entertainment industry, ‘Into the agentverse’ jumps between realities to explore the different states of customer service. Three videos explore different topics of CX maturity: bots and automation, connected services, and business development.

The spots connect to Zendesk’s CX Accelerator campaign, where visitors answer a series of questions to assess their CX org, and generate a personalised report to set their business up to thrive in an ever-changing market.

Creative Director: Kevin Cline, Sam Bathe
Producer: Ariana Blair
Directed by: Monica Yap
Concept by: Sam Bathe & Corey Gedrose
Written by: Kendrick Hammond & Corey Gedrose
Cast: Elyse Kanagaratnam
Production Design: Eve Spears
Sound Engineer: Daniel Peterson
Edited by: Monica Yap, Hannah Anderson, Victor Duran
Motion Design: Colin Thomas