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Land Rover #Hibernot Campaign


A social aggregator to celebrate getting out there during the winter months, rather than hibernating indoors.



Role:
Lead Designer
Client:
Land Rover
Agency:
VML London





The microsite pulls in social content posted with the #Hibernot hashtag, plus strategic weather alerts, and branded editorial and video content.





Posts in the grid can be expanded and reposted to visitors’ own accounts.






Sam Bathe, Interactive Designer & Digital Art Director