Land Rover #Hibernot Campaign
A social aggregator to celebrate getting out there during the winter months, rather than hibernating indoors.
Client: Land Rover
Agency: VMLY&R
The #Hibernot campaign celebrates those who embrace nature during the winter months – mud, rain, wind and all.
![](https://freight.cargo.site/t/original/i/25edd1dd3298b5ed8af450c59f268a8099965e10c8acabe4ba69bca5ef8a1eaf/1-Homepage.jpg)
The campaign is anchored by a microsite that pulls pulls UGC social content together posted with the #Hibernot hashtag, plus strategic weather alerts, and branded editorial and video content.
![](https://freight.cargo.site/t/original/i/0699621eee785e4ba6de67f3426e8fbd982c4934857f004ebd3a498596124f80/3-Overlays-2.jpg)
Posts in the grid can be expanded and reposted to visitors’ own accounts.
![](https://freight.cargo.site/t/original/i/67961aef3497a4ffbc8f5c84397ef6143424976dc59eb13d0bf96a08e3a12651/5-Permalink.jpg)
The campaign was activated with a national OOH campaign inviting the public to share their experiences with Land Rover and to the microsite.
![](https://freight.cargo.site/t/original/i/c0188cc613bd0ca3cd8c24b3fc5b8cc56e9436ea5fd06dc8c441c7644c20839a/Hibernot-OOH.jpg)
Sam Bathe, Creative Director & Interactive Designer