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Land Rover #Hibernot Campaign

A social aggregator to celebrate getting out there during the winter months, rather than hibernating indoors.

Lead Designer
Land Rover
VML London

The microsite pulls in social content posted with the #Hibernot hashtag, plus strategic weather alerts, and branded editorial and video content.

Posts in the grid can be expanded and reposted to visitors’ own accounts.

Sam Bathe, Interactive Designer & Digital Art Director