Land Rover #Hibernot Campaign
A social aggregator to celebrate getting out there during the winter months, rather than hibernating indoors.
Role:
Lead Designer
Lead Designer
Client:
Land Rover
Land Rover
Agency:
VML London
VML London
The microsite pulls in social content posted with the #Hibernot hashtag, plus strategic weather alerts, and branded editorial and video content.
Posts in the grid can be expanded and reposted to visitors’ own accounts.
