Museum Of Annoying Experiences
A digital museum set in the future, exploring customer service headaches that Zendesk is working to make a thing of the past.
Role: Art Director
In-House: Zendesk
Awards:
1x Winner & 1x Shortlist at D&AD Awards; 1x Winner at ADC 101st Awards; 1x Shortlist at The One Show Awards;
Site Of The Year Shortlist at Awwwards; 1x Honoree at Webby Awards; 2x Winner at Lovie Awards
![](https://freight.cargo.site/t/original/i/b9fefe7de78eca5212bbaf2b3b75354a5a4cbcb5252ec2af989618562175ad52/00-Title.jpg)
Accompanying the launch of ‘Champions of Customer Service’, Zendesk’s newest brand campaign, the Museum of Annoying Experiences is a digital gallery of the annoying customer experiences Zendesk seeks to end.
![](https://freight.cargo.site/t/original/i/729a19b8f808a93853170a366025f05c278d8b942c30d4d632c484ecf0648ab5/01-Home.jpg)
![](https://freight.cargo.site/t/original/i/61736624b44bee3e492024a0e5d70ffc65ebd92d54d5ef23b415b08e379c64ac/02-All-Mouth.jpg)
Each exhibit showcases an annoying customer service interaction. From a rhythm game which tests your ability to keep somebody on hold for as long as possible, to an infinite loop of double negatives as you try to unsubscribe to a newsletter.
![](https://freight.cargo.site/t/original/i/738ceaecd9736ff6076adabe86990a6a6b376db4ce580f416157385b00ccfa07/03-Infinite-Negative.jpg)
![](https://freight.cargo.site/t/original/i/81571a06aaaa55bcf56da319c6cbbbc81d35dcc6ffe04b4186d000a29ee5e06c/04-Infinite-Negative-Game.jpg)
The website is build in a full 3D environment, with the museum floor also housing an introduction to the wider ‘Champions’ campaign, and Zendesk’s mission to improve customer experiences for all.
![](https://freight.cargo.site/t/original/i/ded7bf1647c20d99ce86b434430ec3bf6de6c18a967b6b9521b3d3cf1c727fbb/05-Annoying-Airlines.jpg)
![](https://freight.cargo.site/t/original/i/df3b1027601d69b5ed3bc4d54cbe1c15a43504784b315f0ea6f796f0ba3f97ef/06-Annoying-Airlines-Game.jpg)
Packed with easter eggs and snappy copywriting, visitors who explore all corners of the experience will find a mock ‘Annoying Airlines’ promo, and over-enthusiastic chatbot that won’t give you a second to yourself once activated.
![](https://freight.cargo.site/t/original/i/d5e2ad02022ee71c3f4164de12b9f3577d59f6b7bdea2a331fb4660ebaeddb10/08-Auto-M8.jpg)
annoyingmuseum.zendesk.com
Creative Director: Ethan Kanat
Senior Copywriter: Lauren Bernal
Senior Brand Designer: Freya Dobrindt
Art Director: Sam Bathe
Producer: Anna Cirera, Tamara Austring
Website Design and Build: Phantom
Sam Bathe, Creative Director & Interactive Designer