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Provisions Wine & Cheese

Brand and identity for a new wine and cheese shop based in Islington.

Lead Designer
Provisions Wine & Cheese
Freelance Project

The brand mark is inspired by map topography, alluding to the beginnings of the products, all farmed and produced by hand in the dirt.

I designed the storefront in a classic, minimalist style, with the roundel logo and opening hours in vinyl on the front door.

I designed little info cards to sit infront of each bottle of wine, each with a bio, tasting notes and the region.

A secondary ‘P’ logo is used on the toppers for the refill bottles, and branded apparel like t-shirts and tote bags. 

I comissioned illustrator Allessandro Apai to create a series of posters, aimed at breaking down the boundaries of fine wine and cheese.

Tasting notes posters are used at events to help guests articulate their thoughts and spur discussion.

Provisions is now open at 167 Holloway Road, London, N7 8LX

Sam Bathe, Interactive Designer & Digital Art Director