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Provisions Wine & Cheese


Brand and identity for a new wine and cheese shop based in Islington.



Role:
Lead Designer
Client:
Provisions Wine & Cheese
Agency:
Freelance Project





The brand mark is inspired by map topography, alluding to the beginnings of the products, all farmed and produced by hand in the dirt.





I designed the storefront in a classic, minimalist style, with the roundel logo and opening hours in vinyl on the front door.









I designed little info cards to sit infront of each bottle of wine, each with a bio, tasting notes and the region.









A secondary ‘P’ logo is used on the toppers for the refill bottles, and branded apparel like t-shirts and tote bags.







I comissioned illustrator Allessandro Apai to create a series of illustrations, aimed at breaking down the boundaries of fine wine and cheese.







Tasting notes posters are used at events to help guests articulate their thoughts and spur discussion.





I designed posters and social assets for Provisions seasonal parties and in-store events.












Provisions is now open at 167 Holloway Road, London, N7 8LX


Sam Bathe, Interactive Designer & Digital Art Director