Provisions Wine & Cheese

Brand and identity for a new wine and cheese shop based in Islington.

The brand mark is inspired by map topography, alluding to the beginnings of the products, all farmed and produced by hand in the dirt.

I designed the storefront in a classic, minimalist style, with the roundel logo and opening hours in vinyl on the front door.

I designed little info cards to sit infront of each bottle of wine, each with a bio, tasting notes and the region.

A secondary ‘P’ logo is used on the toppers for the refill bottles, and branded apparel like t-shirts and tote bags.

I comissioned illustrator Allessandro Apai to create a series of illustrations, aimed at breaking down the boundaries of fine wine and cheese.

Tasting notes posters are used at events to help guests articulate their thoughts and spur discussion.

I designed posters and social assets for Provisions seasonal parties and in-store events.

Provisions is located at:
167 Holloway Road, London, N7 8LX