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Provisions Wine & Cheese

Brand and identity for a new wine and cheese shop based in Islington.

Lead Designer
Provisions Wine & Cheese
Freelance Project

The brand mark is inspired by map topography, alluding to the beginnings of the products, all farmed and produced by hand in the dirt.

I designed the storefront in a classic, minimalist style, with the roundel logo and opening hours in vinyl on the front door.

I designed little info cards to sit infront of each bottle of wine, each with a bio, tasting notes and the region.

A secondary ‘P’ logo is used on the toppers for the refill bottles, and branded apparel like t-shirts and tote bags.

I comissioned illustrator Allessandro Apai to create a series of illustrations, aimed at breaking down the boundaries of fine wine and cheese.

Tasting notes posters are used at events to help guests articulate their thoughts and spur discussion.

I designed posters and social assets for Provisions seasonal parties and in-store events.

Provisions is now open at 167 Holloway Road, London, N7 8LX

Sam Bathe, Interactive Designer & Digital Art Director