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Stories About Helpful People

A brand storytelling series about people that embody the core of Zendesk – being helpful.

Creative Lead

Winner at Tribeca X Awards 2022; 2x Winner at Shorty Awards 2021; 2x Nominee & 1x Honoree at Webby Awards 2021;
Vimeo ‘Best of the Year’ & 2x Staff Picks; 1x Winner, 1x Honorable Mention & 1x Finalist at Brand Film Awards 2021;
Shortlist at The One Show Awards 2021

Film Festivals:
Tribeca Film Festival 2022, AFI Docs 2021, LA Shorts 2021, Walla Walla Movie Crush 2021,
Indy Shorts International Film Festival 2021, Mountainfilm Festival 2021, Provincetown Film Festival 2021,
Rhode Island International Film Festival 2021, Feel Good Film Festival 2021, UnLonely Film Festival 2021

 Helping is in our connective tissue – and it’s what brings the Zendesk community together – so we launched a project to share inspiring stories about people who heed the call to help in surprising ways.

The series tells these stories through short films and photo essays, embedded natively to engage Zendesk’s audience where they are, and collectively on a campaign microsite that emphasises our brand values and mission.

We produced two short documentary films, the first telling the story of Eric Grandon, a veteran who teaches beekeeping as a lifesaving form of therapy for PTSD. ‘Eric and the Bees’ had an in-person premiere at Mountainfilm Festival in Telluride.

Our second short film is about a high school student who helps a group of senior citizens get active and combat loneliness – by teaching them karate. ‘Golden Age Karate’ was featured as a Vimeo Staff Picks Premiere and has been watched over 175k times.

The website was inspired by magazine and editorial design, and I created a system of dynamic content blocks that can be pieced together to create each longform story.

Read more stories at:

Creative Direction: Erin Pinkley
Creative Leads: Olivia Kingsley, Elyse Kanagaratnam, Sam Bathe
Brand Producer: Ariana Blair
Film Directed by: Erin Brethauer & Tim Hussin
Films Produced by: Malcolm Pullinger & Rachel Barth
A co-production by: Even/Odd & Zendesk

Sam Bathe, Creative Director & Interactive Designer