Thank You Machine For Social Impact
Activating the Thank You Machine community to raise awareness of Zendesk’s social impact causes.
Role:
Creative Lead
Creative Lead
In-House:
Zendesk
Zendesk
Awards:
2x Winner & 1x Nominee at Webby Awards; 6x Winner at Lovie Awards;
1x Winner at The One Show Awards; 2x Finalist at Shorty Awards
2x Winner & 1x Nominee at Webby Awards; 6x Winner at Lovie Awards;
1x Winner at The One Show Awards; 2x Finalist at Shorty Awards
![](https://freight.cargo.site/t/original/i/a1ac18d0149dcdceee30d1682f55b0745a0867eb0793a31afd1df5cbb4d3f87b/Characters.jpg)
Thank You Machine is a digital experience created to practice empathy and share custom notes of gratitude – so there was a natural connection with efforts of the Zendesk social impact team.
![](https://freight.cargo.site/t/original/i/b88315fb1952d17d18a6f9684360935f78e995f4bfad09ae0c9c52b7fdd83781/Website---Home.jpg)
We wanted to raise awareness of the focus areas of the social impact team and the non-profit organisations they support by featuring a sponsored illustration as part of the character builder in the Thank You Machine experience.
![](https://freight.cargo.site/t/original/i/8b0e31723fe69221e2d7ac42ac0696c7becd74327d39d0d1b4ae4cf8ee3cad36/Website---Avatar.jpg)
For every card created with a sponsored illustration, Zendesk donate $10 to a chosen charity in that cause area. First focusing on food insecurity with donations to World Central Kitchen, and secondly for Pride and LGTBQ+ equality with donations to the Human Rights Campaign.
![](https://freight.cargo.site/t/original/i/b2c6eeff2a6995dd23dfe9ac688d8b51d547e2844b7969dac1a6f5a4da8a8d7f/Cards-Mixed.jpg)
Create your own card:
thankyoumachine.zendesk.com
Creative Direction: Raphael Güller, Erin Pinkley
Creative Lead: Sam Bathe
Messaging & Copy: Genevieve Ng
Producers: Anna Cirera, Phillip Kanaris
Brand Identity: Freya Dobrindt, Edward Yau
Web Design + UX: Sam Bathe
Illustration Lead: Freya Dobrindt
Promo Assets: Edward Yau
Illustrations: Nous Vous
Sam Bathe, Creative Director & Interactive Designer