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Thank You Machine For Social Impact

Activating the Thank You Machine community to raise awareness of Zendesk’s social impact causes.

Creative Lead

2x Winner & 1x Nominee at Webby Awards; 6x Winner at Lovie Awards;
1x Winner at The One Show Awards; 2x Finalist at Shorty Awards

Thank You Machine is a digital experience created to practice empathy and share custom notes of gratitude – so there was a natural connection with efforts of the Zendesk social impact team.

We wanted to raise awareness of the focus areas of the social impact team and the non-profit organisations they support by featuring a sponsored illustration as part of the character builder in the Thank You Machine experience.

For every card created with a sponsored illustration, Zendesk donate $10 to a chosen charity in that cause area. First focusing on food insecurity with donations to World Central Kitchen, and secondly for Pride and LGTBQ+ equality with donations to the Human Rights Campaign.

Create your own card:

Creative Direction: Raphael Güller, Erin Pinkley
Creative Lead: Sam Bathe
Messaging & Copy: Genevieve Ng
Producers: Anna Cirera, Phillip Kanaris
Brand Identity: Freya Dobrindt, Edward Yau
Web Design + UX: Sam Bathe
Illustration Lead: Freya Dobrindt
Promo Assets: Edward Yau
Illustrations: Nous Vous

Sam Bathe, Creative Director & Interactive Designer