The Garnered
Creating a fashion-forward e-commerce experience for a new luxury retail brand.
Role:
Senior Designer
Senior Designer
Client:
The Garnered
The Garnered
Agency:
One Darnley Road
One Darnley Road
Press coverage:
The Garnered has been featured in the FT and the Sunday Times.
The Garnered has been featured in the FT and the Sunday Times.
![](https://freight.cargo.site/t/original/i/62da9ea75f508b9ef74607fef8caf448547b2461a4c030b9ea85938650eb91f9/1-Homepage.jpg)
![](https://freight.cargo.site/t/original/i/6c345153d8cda9d2b6b310a4da789493f7436d74355062bbbeaeabc9d1a8078c/2-Shop-Home.jpg)
Each product page features a mini-bio designer bio and links to their other products.
![](https://freight.cargo.site/t/original/i/6c37a95e463e4e80b2e168ad495d38c5e2488f7efb7a1ff0061f82e1f1596bd5/4-Product-1.jpg)
![](https://freight.cargo.site/t/original/i/e3858b71902d199e81206827160a3ffe37a05214d3dec075705749edd2e610aa/5-Product-2.jpg)
![](https://freight.cargo.site/t/original/i/bea7ddb2fc65381080d23df43acf3d96d6be81f720b92c289977930304f50d70/6-iPhone.jpg)
Each designer also has their own in-depth profile, and product index within the store.
![](https://freight.cargo.site/t/original/i/f5db2c6d6edd63f97cff85a77168526f71cb63d7cb6b48fd73ccdd8b8857a68c/3-Shop-by-Designer.jpg)
The Garnered blurs the line between editorial and e-commerce, featuring regular studio visits, designer interviews and seasonal edits to help promote the craft behind the products.
![](https://freight.cargo.site/t/original/i/a8127309a78ebb485aa57484d80c5e2bfccfa9b30d570b3f8776c5f173ca8cc1/7-Journal-Home.jpg)
Users can buy products right from blog article pages.
![](https://freight.cargo.site/t/original/i/1277938f18abc3c222eeb211751978bc5642416c4ab537096ee074b863be5454/8-Blog-Post-1.jpg)
![](https://freight.cargo.site/t/original/i/b1b0117253b26542d97f0250d7b755072fdc85059eaeb68f96194f5118837aaa/9-Blog-Post-2.jpg)
Sam Bathe, Creative Director & Interactive Designer