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The Grinch Launch Campaign


A partnership campaign between Yolt and Universal Pictures for the launch of The Grinch.



Role:
Design Lead
In-House:
Yolt






I concepted and designed a ‘wanted poster’ activation to be fly-posted around London as mock-guerilla marketing to find the Grinch. The activation continued across social, asking fans to fly-post the internet, sharing the wanted poster on their own Instagram Story to enter a themed competition.







I served as Art Director over the whole campaign, including designing the campaign key visual which formed the basis for all organic content and performance creative.







The performance campaign tied key features in the app to famous traits of the Grinch, alongside forthcoming footage from the film.






Sam Bathe, Art Director & Interactive Designer