The Grinch Launch Campaign
A partnership campaign between Yolt and Universal Pictures for the launch of The Grinch.
A partnership campaign between Yolt and Universal Pictures for the launch of The Grinch.
Role:
Design Lead
Design Lead
In-House:
Yolt
Yolt
![](https://freight.cargo.site/t/original/i/1726e1cc63e6b54d260ad16b0c9308bf020f512d5e304fff988d359bc8aa8bf3/Fly-Posted.jpg)
I concepted and designed a ‘wanted poster’ activation to be fly-posted around London as mock-guerilla marketing to find the Grinch. The activation continued across social, asking fans to fly-post the internet, sharing the wanted poster on their own Instagram Story to enter a themed competition.
![](https://freight.cargo.site/t/original/i/f33f00e8b28a2ba38ffd341b9ec969f460bad99c338d06ef66c54b728a37d245/Instagram-1.jpg)
I served as Art Director over the whole campaign, including designing the campaign key visual which formed the basis for all organic content and performance creative.
![](https://freight.cargo.site/t/original/i/5128b46ab9547f96382146d4d439dbc664b6ab716d49caae673934dcedfc0561/KV.jpg)
The performance campaign tied key features in the app to famous traits of the Grinch, alongside forthcoming footage from the film.
Sam Bathe, Creative Director & Interactive Designer