The Grinch Launch Campaign
A partnership campaign between Yolt and Universal Pictures for the launch of The Grinch.
A partnership campaign between Yolt and Universal Pictures for the launch of The Grinch.
Role:
Design Lead
Design Lead
In-House:
Yolt
Yolt

I concepted and designed a ‘wanted poster’ activation to be fly-posted around London as mock-guerilla marketing to find the Grinch. The activation continued across social, asking fans to fly-post the internet, sharing the wanted poster on their own Instagram Story to enter a themed competition.

I served as Art Director over the whole campaign, including designing the campaign key visual which formed the basis for all organic content and performance creative.
