Totem Wines Wholesale Importer
Creating a modern, yet classical brand for a new wholesale wine importer based in London.
Role:
Lead Designer
Lead Designer
Client:
Totem Wines
Totem Wines
Agency:
Freelance Project
Freelance Project
![](https://freight.cargo.site/t/original/i/842e33bd07cd1abb55022ce242eb61235ff7e1138af5d7a7eec1da91b736273a/1-Logo.jpg)
The logo pairs sleek, premium typography with a more modern, graphical mark.
![](https://freight.cargo.site/t/original/i/e9329c22f4628471f95ac0bfbac2c04d2c9f91760650db8b246c4f32c9565295/2-Business-Cards.jpg)
![](https://freight.cargo.site/t/original/i/22207aa708f29db8d6239ddda92c63d28d8c1b952c0338786d2f041c30dd4146/3-Wine-Lists.jpg)
Additional brand collateral included business cards, short and extended wholesale lists and two simple, branded wine labels.
![](https://freight.cargo.site/t/original/i/1c1bda0b5b222b7a474188b7d3f9f905b5357a416d884d216ae8286159c9e45e/4-Wine-Bottles.jpg)
![](https://freight.cargo.site/t/original/i/c12fba997ae7aedf22a7ce9277dfd3b7d1133cb3a88b1000979690f39fa37783/5-Tasting-Posters.jpg)
The brand feels knowledgeable and authoritative, while being a disrupter in the market, giving room to explore more adventurous visuals on event posters.
![](https://freight.cargo.site/t/original/i/e9d18e7882257d22a93d9c42f81a1008c9371b3b3bad17399b68d6c2dc0b872c/6-Event-Posters.jpg)
Sam Bathe, Creative Director & Interactive Designer