Yolt
Leading design on the brand team at Yolt, I worked on a wide breadth of projects, from site design to OOH.
Role:
Senior Art Director
Senior Art Director
In-House:
Yolt
Yolt
![](https://freight.cargo.site/t/original/i/ad80c8dc2cdcb77584e285e8e21d334f7d82f570b73ea7a9fb65f4c1264b3fb2/Brand-1.jpg)
I was responsible for overseeing the design of the brand, ensuring a consistent look and feel across all touchpoints.
![](https://freight.cargo.site/t/original/i/a7330390a65d6e6369b8a77b834c2319c92a55e7b64cb7fe0c59eca28202fd37/Illustration.jpg)
I created numerous illustrations for use in-app, on the Yolt blog and across other media.
![](https://freight.cargo.site/t/original/i/0a574d98f1e52f6b60cce23a7a23124e477e17f4d50d6f1994ffdecbc8708b3f/App-Store.jpg)
I designed custom thumbnails for app stores on iOS and Android, taking users through the core functions and USPs of the app.
![](https://freight.cargo.site/t/original/i/8284c7eb3b3bd90a52894a1c5fc1b200142e58f1215455c57c621f7598d74824/OOH.jpg)
I art-directed an OOH campaign focused on empowering a new userbase to get on top of their money and refocus on what they want to spend their money on.
![](https://freight.cargo.site/t/original/i/ac0049c2c3c4afbddb3139273f8db3366a5051938699b8cbde57f8d2fbde085c/OOH-Organic.jpg)
I also concepted and designed an organic content series to sit alongside the OOH campaign. Over a two-week period, Yolt ran a daily poll on Instagram stories asking users what they prefer to spend their money on, with the results contributing to a wrap-up blog on the Yolt website.
![](https://freight.cargo.site/t/original/i/0860c9cad0c00fd67e48c67ec7c102351263428aa5c657cd678e5b9fa62cd7cf/Homepage.jpg)
![](https://freight.cargo.site/t/original/i/6d323e53e88024d604c8f693b47ca4abefe8868c0e24e4a54f609f62063e67bf/Press-Careers.jpg)
I was responsible for a site-wide refresh of the Yolt website, designing responsive layouts for the homepage and all core marketing and support pages.
![](https://freight.cargo.site/t/original/i/db55f16fa5a61395af5d46ec7f7f9aef653bf39e3e8f01c15b89c3bc2c89e4b7/Unthink-Tank.jpg)
![](https://freight.cargo.site/t/original/i/ba547ec0a0c7063150f578706453117199ce2e50469132f892f3a7590eed10ec/Blog.jpg)
I designed collateral across the brand from custom mudguards to stickers and KeepCups, used for micro-activations to engage the Yolt community.
![](https://freight.cargo.site/t/original/i/6c9f696d1b8ecddacf4dc969bcecb5fd259605f0a262d27f48ed9f254f0b9d94/Mudguards-1.jpg)
![](https://freight.cargo.site/t/original/i/275e2d2706440b273d7931ef2ac629a1b3940dbcd0b475c2ea2c949810fd793a/Mudguards-3.jpg)
![](https://freight.cargo.site/t/original/i/d3b9884e6c26a391aaecf87d69c38a52f6d0a120d1df22514c0a67c4bab31c7a/Mudguards-4.jpg)
yolt.com
Sam Bathe, Creative Director & Interactive Designer