Leading design on the brand team at Yolt, I worked on a wide breadth of projects, from site design to OOH.
Role: Senior Art Director
I was responsible for overseeing the design of the brand, ensuring a consistent look and feel across all touchpoints.
I created numerous illustrations for use in-app, on the Yolt blog and across other media.
I designed custom thumbnails for app stores on iOS and Android, taking users through the core functions and USPs of the app.
I art-directed an OOH campaign focused on empowering a new userbase to get on top of their money and refocus on what they want to spend their money on.
I also concepted and designed an organic content series to sit alongside the OOH campaign. Over a two-week period, Yolt ran a daily poll on Instagram stories asking users what they prefer to spend their money on, with the results contributing to a wrap-up blog on the Yolt website.
I was responsible for a site-wide refresh of the Yolt website, designing responsive layouts for the homepage and all core marketing and support pages.
I designed collateral across the brand from custom mudguards to stickers and KeepCups, used for micro-activations to engage the Yolt community.