Leading design on the brand team at Yolt, I’ve worked on a wide breadth of projects, from site design to OOH.
Role: Senior Art Director
I’m responsible for overseeing the design of the brand, ensuring a consistent look and feel across all touchpoints.
I’ve created numerous illustrations for use in-app, on the Yolt blog and across other media.
I designed custom thumbnails for app stores on iOS and Android, taking users through the core functions and USPs of the app.
I art-directed an OOH campaign focused on empowering a new userbase to get on top of their money and refocus on what they want to spend their money on.
I concepted and designed an organic content series to sit alongside the OOH campaign. Over a two-week period, we ran a daily poll on Instagram stories asking users what they prefer to spend their money on, with the results contributing to a wrap-up blog on the Yolt website.
I was responsible for a site-wide refresh of the Yolt website, designing responsive layouts for the homepage and all core marketing and support pages.
I’ve designed collateral across the brand from custom mudguards to stickers and KeepCups, used for micro-activations to engage the Yolt community.