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Yolt


Leading design on the brand team at Yolt, I worked on a wide breadth of projects, from site design to OOH.



Role:
Senior Art Director
Client:
Yolt
Agency:
In-House





I was responsible for overseeing the design of the brand, ensuring a consistent look and feel across all touchpoints.







I created numerous illustrations for use in-app, on the Yolt blog and across other media. 







I designed custom thumbnails for app stores on iOS and Android, taking users through the core functions and USPs of the app.







I art-directed an OOH campaign focused on empowering a new userbase to get on top of their money and refocus on what they want to spend their money on.







I also concepted and designed an organic content series to sit alongside the OOH campaign. Over a two-week period, Yolt ran a daily poll on Instagram stories asking users what they prefer to spend their money on, with the results contributing to a wrap-up blog on the Yolt website.







I was responsible for a site-wide refresh of the Yolt website, designing responsive layouts for the homepage and all core marketing and support pages.







I designed collateral across the brand from custom mudguards to stickers and KeepCups, used for micro-activations to engage the Yolt community.







yolt.com


Sam Bathe, Art Director & Interactive Designer