Creating a playful identity for Zendesk Enterprise with art direction that blends whimsy with confidence.
The identity is anchored by a photoshoot that is part-grandiose luxury, part-Wes Anderson whimsy; building on the core Zendesk brand with a little extra sophistication.
Each scene in the shoot represents a different messaging pillar, from “time to value” to “open and flexible”.
The rebrand was the result of an extensive research and strategy phase, including customer interviews and industry testing.
Creative lead: Gina Meredith
Brand design: Claire Moore, Sam Bathe, Eve Spears, Eli Rabeh
Brand producer: Tamara Austring
Research and strategy: Matthew Latkiewicz
Messaging: Lauren Bernal
Photography: Marta Dymek
Props: Lizzie Oh