Zendesk Onboarding
Welcoming new hires with a fun and fresh identity, and quirky collateral.
Role:
Art Director
Art Director
In-House:
Zendesk
Zendesk
![](https://freight.cargo.site/t/original/i/b81af9c83eb21d10392df292ef114c076c543214494956db539e9229f627e39d/Shoot-3.jpg)
![](https://freight.cargo.site/t/original/i/e915756015640fb6350c769b3efaef65ff04581e60ab58364566f4538ab258eb/Shoot-5.jpg)
![](https://freight.cargo.site/t/original/i/d203f37b9f945f2d0353b4f4a9e36f596666f1aabe3b7105208b77cb6b634dff/Shoot-7.jpg)
The identity is anchored by a photoshoot which recreates office objects and positive motifs out of paper craft art, giving a unique texture and personality.
![](https://freight.cargo.site/t/original/i/1beba16d0ae52323a417ce12f433d117ee9cbd04549621ec9a7c55c585c76035/Shoot-4.jpg)
![](https://freight.cargo.site/t/original/i/d272aaf88fb77dc6f24023fb3b2546528956b9d088c8ad49bc8fcfe3bd537cae/Shoot-6.jpg)
![](https://freight.cargo.site/t/original/i/149362b6804a0094a650c0cd721f912b6176de148cdbe2e85ff2511f73e840fb/Shoot-1-2.jpg)
The imagery is used across a range of collateral, including welcome cards within a new hire’s onboarding pack.
![](https://freight.cargo.site/t/original/i/56419ce17a464cac8b31bddc864ef65ea86248ad048368433a5920a8e4289c04/Collateral.jpg)
The identity is refreshed every other year, so you can place when your colleagues joined based on some of the stickers on their laptop.
![](https://freight.cargo.site/t/original/i/3cb9b3f51bdbaac574e35f0e7ad3720d49b6708e37f8844196310103bce28584/Laptop-Stickers.jpg)
Art Director: Sam Bathe
Brand Designer: Arienne Gagui
Photography: Marta Dymek
Sam Bathe, Creative Director & Interactive Designer