Welcoming new hires with a fun and fresh identity, and quirky collateral.
The identity is anchored by a photoshoot which recreates office objects and positive motifs out of paper craft art, giving a unique texture and personality.
The imagery is used across a range of collateral, including welcome cards within a new hire’s onboarding pack.
The identity is refreshed every other year, so you can place when your colleagues joined based on some of the stickers on their laptop.
Art Director: Sam Bathe
Brand Designer: Arienne Gagui
Photography: Marta Dymek