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Zendesk Onboarding


Welcoming new hires with a fun and fresh identity, and quirky collateral.



Role:
Art Director
In-House:
Zendesk





The identity is anchored by a photoshoot which recreates office objects and positive motifs out of paper craft art, giving a unique texture and personality.






The imagery is used across a range of collateral, including welcome cards within a new hire’s onboarding pack.







The identity is refreshed every other year, so you can place when your colleagues joined based on some of the stickers on their laptop.







Paper Craft: Arienne Gagui
Photography: Marta Dymek

Sam Bathe, Art Director & Interactive Designer