Zendesk Relate
The experience at Zendesk’s global user conference, Relate – which was sadly cancelled due to COVID-19.
Role:
Senior Brand Designer
Senior Brand Designer
In-House:
Zendesk
Zendesk
![](https://freight.cargo.site/t/original/i/ced63633739baf4c4b3554e58cd28c2777aaecc16a3876c5d43cf93ec71d02dd/1-qH4qsqA69quZjX5kZeeodQ.png)
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![](https://freight.cargo.site/t/original/i/01808161e5723a0ee825d1a72efa09004cc0b95b9c9036ccf7bd0acb0ed9d561/0-lqlsgg2PVbi_TF9k.png)
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A collaboration between Zendesk teams in London and San Francisco – alongside agency partner, Sparks – Zendesk Relate would have been a 3,000 person held in the Miami Beach Convention Centre, March 2020.
![](https://freight.cargo.site/t/original/i/7af704b765c7f80e23c11f0039f05e3f014552cc7bec053dc6156d407654497c/Map.jpg)
The event was split over three floors in the south east corner of the convention centre. I designed a layered map to help attendees easily navigate the space.
![](https://freight.cargo.site/t/original/i/8ff2c4cd68a9c3a8cc5bc9f25a66b89e9b6897937b7de645ee5c5ac38fabf9ab/Screens-1.jpg)
![](https://freight.cargo.site/t/original/i/e920a42a99f434fbc6326f111f77fe83b400d0ded27a0ee5e6cf9429e2a9ba40/Screens-2.jpg)
TV screens and signage across the event was branded with our vibrant, gradient art direction, featuring 3D shapes which are a play Zendesk’s shapey identity.
![](https://freight.cargo.site/t/original/i/07268c98b39f6451eba89fa534bc0e863d9f6069a51bc4ac8ca3716bc81fb5e5/Lightbox-1.jpg)
![](https://freight.cargo.site/t/original/i/b3f0256c0cc3350cf495c46de7e67359ddb7a1743484d67d790532367dfd2a7f/Lightbox-2.jpg)
I designed the multi-floor lightbox around the entry to the Expo Hall, intended to give attendees a glimpse of the hero space inside.
![](https://freight.cargo.site/t/original/i/e114bcd0e9c767a9800601b7ca25da8bc90dbdb6f9693d9cfc67417ae22bfbcc/Magazine-1.jpg)
![](https://freight.cargo.site/t/original/i/a449f89c9e2ecbf4965b559996273eb1696711b4ff4c991d925156a812265d44/Magazine-2.jpg)
![](https://freight.cargo.site/t/original/i/478c09f512eb3ba943a78b5ca2272b94045ebdda0ee01980e2433ab12f91d66f/Magazine-3.jpg)
![](https://freight.cargo.site/t/original/i/f6dc54dfdb7f1a69755ccbfadb5561fdda3c9d45da424f6e9375593cb8cfc16f/Magazine-4.jpg)
![](https://freight.cargo.site/t/original/i/4aab2e68b8a3614063bc94f5dc1aad025cd3e358748a1030acb016421e5540a6/Magazine-5.jpg)
We created a magazine for all attendees, featuring schedule previews, interviews and articles from the Zendesk team, and a guide to Miami.
![](https://freight.cargo.site/t/original/i/0ec8dcccc04ea865c80cb57ca277bad798b173df005923f9474468afd4d02e40/Cars-1.jpg)
![](https://freight.cargo.site/t/original/i/b1db19458f85411f261232b2c9982099c913effe6074a8abc4b9d30c3fee70a8/Cars-2.jpg)
![](https://freight.cargo.site/t/original/i/f7aa69563356acd105661bed4fdb556033441a5502330a853c46b7a58d8392bf/Cars-3-Copy.jpg)
![](https://freight.cargo.site/t/original/i/ebad5ca53458b1f9e655428a5f16574840543cca66218161e59df8a4a866c129/Cars-3.jpg)
I designed a car wrap for a fleet of staff SUVs which would have been used to drive talent to and from the venue, and for the production and security teams.
![](https://freight.cargo.site/t/original/i/e577fc1b648d7bfc2d34108a6aac8aeef792b1790561f74a80f08680820a9d0a/Mixed-promo.jpg)
Sadly the event was cancelled just two days before it was set to take place. It was heartbreaking for the team, but a necessary decision with the severity of the COVID-19 pandemic quickly becoming apparent.
![](https://freight.cargo.site/t/original/i/9e78f6bf60245c4a2e1a0906705083c74e6112a54e9dc5488dc7ba1cb7865913/Cancelled.jpg)
Experience design team:
Creative Director: Raphael Güller
Creative Leads: Freya Dobrindt, Sam Bathe
Brand Designer: Julia Manzischke
Space: Giuseppe Cariello
Messaging & Copy: Genevieve Ng
Producer: Anna Cirera
Agency Partner: Sparks LA
Sam Bathe, Creative Director & Interactive Designer